Have you ever wanted to start your personal training business? If so, then this article will be an excellent resource for you. We’ve compiled some advice that we believe would be helpful for anyone interested in starting their own PT business and want to know what they need to do first. These tips are put together from our experiences and those of other successful trainers around the world. Here is the list.
Find Your Niche
There is a lot of competition in the fitness industry, and if you don’t find your niche, it will be hard for you to stand out. Think about what makes you unique from other trainers and put that at the forefront of your business plan. Finding a niche will now enable you to go ahead with this checklist when starting your personal training business. Some of the best slots you can choose from include weight loss training, strength training, bodybuilding, and, most importantly, functional fitness.
Ensure that the niche you settle on is your passion. This will ensure that you are always enthusiastic about what you do, and this enthusiasm is then transferred to clients. Also, it must have clients even if you are not advertising. For example, there is always a demand for weight loss training because people want to lose weight.
Create A Name and Register Your Business
Have a name in mind for your business? Great. Now, you must register it at the local county clerk’s office to ensure that no one else uses it because if they do, then you will have to change or risk being sued by them even though it isn’t what you intended.
When creating a business name, you will want it to be based on your name or initials. This is because it will be easier for people to find you that way instead of just searching for PT in their area and then deciding which one they want to try out. Also, ensure that the name is easy to sell. It’ll be a big help to your marketing strategy, especially to gym branding. For instance, if you have a good tagline that goes along with it, then this will be helpful.
Have a Business plan
A business plan is a must when starting any business, and this also goes for personal training. You will need to have one if you want to get funding from investors or maybe even apply for a loan. This document should include critical information such as your mission statement, financials (such as projections), marketing strategy, etc.
Your business plan will be a guide as you grow your business, and it will help determine what changes need to be made along the way. Even though this is a personal training-focused article, we can’t stress enough how important having a plan is for any company. This is because it might make or completely break your business. Include text marketing for gyms, this will surely boost your business.
Create A Web Presence
Nowadays, running a business without a website is like having a car without wheels. You need to have one for various reasons, including attracting new clients, sharing your knowledge online through blogs and social media, engaging with the community around you (including potential clients), etc.
So what type of website do you want? This will depend on several things, such as cost, the skill level required to build it, and what you want it to do. If you are on a tight budget, then WordPress is the best option because of how cheap it can be, but if money isn’t an issue for your business, then go with Squarespace or some other platform that allows you to build something amazing by just using their templates.
This step may sound odd, but it is a must for any business. You have to get feedback from people to know what they think of your products and services. This will give you a good idea of how well the company is doing and allow you to fix anything that isn’t working before things become worse later on.
Go door to door and talk with potential clients; this is an excellent way of finding out what they think about your business. You could also ask people you know or even place an ad on Facebook that says, “Hey, we are still in the process of building our website so if you have any feedback for us then please let us know because your opinion matters to us” and see what they say.
You can get several certifications to help boost your reputation and show potential clients that you have the skills they need. For example, there is a certification for CPR, so this will allow people to trust you if their loved ones were ever on the line. It is also great because it gives more credibility when talking with others about your business.
Another certification is the National Strength and Conditioning Association (NSCA) which has various courses that you can take to learn more about personal training. Ensure you also abide by any guidelines that your state may have for this type of work because it will help protect you and the clients.
The abovementioned pieces of advice are all things that you should do when starting a personal training business. Even though there are more, these are the most essential. You will need to work hard, invest in websites and certifications, and get feedback from people if you want your company to succeed.