Sports Direct Discount Codes & Reviews

Find the latest Sports Direct Discount Codes, reviews, and compare prices on this brand’s most popular products at Fitness Savvy.

We’ve got everything you need to know before buying Sports Direct products. Simply use the contents menu below to navigate to the section you require. Simple!

Sports Direct Discount Codes & Vouchers

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Expired Sports Direct Promo Codes

The following promo codes may have expired. Although (potentially) no longer valid, these give you the opportunity to see the kinds of deals available from Sports Direct.

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How To Use Sports Direct Voucher Codes

To use Sports Direct voucher codes listed on Fitness Savvy, follow these easy steps:

  1. Click “Show Code” or “Get Deal”.
  2. The Get Deal option will take you to the correct Sports Direct deal page to view the offer.
  3. When you click the “Show Code” option, the promotional code will be revealed.
  4. Click the code, and this will automatically copy it for you.
  5. Click “Go to Offer”. This will take you to the Sports Direct offers page where you can view the promotions.
  6. Add products to your basket.
  7. Go to checkout.
  8. Paste the discount code and apply to your order.
  9. Have a nice cup of tea, or coffee, or water, or protein shake, and feel satisfied that you’ve just got the best Sports Direct prices.

Sports Direct Reviews

Before buying from Sports Direct, you probably want to know a little bit more about the company. We don’t blame you! That’s why we’ve produced this page. So here goes, we’ve answered all the most popular questions for you.

Overall, Sports Direct scored 68% on Here are the pros and cons, as reported by their customers.

  • Easy to navigate website
  • Very low prices compared to other sportswear and fitness equipment retailers
  • Great service for the majority of people who reviewed them
  • Polite staff
  • Good quality products, from top brands including Nike, Reebok, and Adidas

  • Orders went missing on numerous reviews, with Sports Direct failing to take responsibility
  • Customer service is reported to be very poor by several thousand reviewers
  • Lack of communication with lots of reviewers stating that if they hadn’t chased up, they never would have been informed of what was happening
  • Customers awaiting refunds with no communication
  • Poor returns policies and procedures

About Sports Direct

Sports Direct was created in 1982 by Mike Ashley in Maidenhead, England. In 1996 it was rebranded “Sports Soccer” and aquired Donnay. By the year 2000, the company expanded internationally with its first foreign stores opening in Belgium. 2002 saw the company acquiring big brands and outlets such as Lillywhites and Lonsdale.

In 2004 the company’s list of sports brands increased further with the aquisition of Dunlop, Slazenger, Carlton and Karrimor.

Shortly before listing on the London Stock Exchange in 2007, Kangol was added to the increasing list of world renowned sporting names.

2009 saw the company become market leaders with sales exceeding £1 billion.

Why Visit Fitness Savvy Rather than Sports Direct, directly?

This is a good question, and one which is easily answered: The sportswear and fitness equipment business is highly competitive – you probably already know this. Deals, prices and offers are constantly appearing and changing across multiple sites every day.

In some instances, groups of companies who sell the same product lines have the items at different prices on each of their sites. Just because Sports Direct happen to have 40% off today, doesn’t necessarily mean that the items you need are cheaper direct from them.

When putting Fitness Savvy together, we manually checked thousands of fitness products, their prices, and where to buy them from. One day, Amazon would have the best price, the next day it would be Sports Direct.

Rob is the founder and CEO of Fitness Savvy. He's online most of the time and happy to answer questions regarding nutrition, fitness and the site in general.

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