Nike

At Fitness Savvy, you will find thousands of products from the Nike UK product range. We are the UK's first and only dedicated fitness price comparison site. This means you can compare prices from many stores, shops and outlets, and will find sale items, discount codes and much more.

About Nike UK

The Nike logo is one of the most instantly recognisable in the world - and perhaps the universe! At Fitness Savvy, you will find Nike sportswear from top retailers including Schuh, Spartoo, Sports Direct, Amazon, and ActivInstinct. This makes Fitness Savvy the best place to start your search! In addition to an extensive range of Nike products, you can also compare prices on thousands of other sportswear products, too.

A Brief History of Nike

Nike (originally known as Blue Ribbon Sports), was founded in 1964 by track athlete Phil Knight, and his coach, Bill Bowerman. It's hard to believe, but these guys began by selling Japanese shoes from Phil's car at track meetings! In 1966, the boys opened a retail outlet on Pico Boulevard, Santa Monica. The days of selling Japanese shoes from the trunk of a car were now gone. The business rapidly expanded, and by 1967 had begun distributing along the East Coast, in Wellesley, Massachusetts. The distribution relationship with the Japanse shoemaker, Onitsuka Tiger (now know as ASICS) came to an end in 1971, and the first footwear bearing the famous Swoosh logo was released. By 1980 they commanded a 50% share of the US athletic shoe market. Nike now has offices based in 45 countries around the world. However, production is centralised in Asia, with China, Taiwan, Indonesia, Thailand, Philippines, Vietnam, India, Malaysia and Pakistan manufacturing most of their goods. At the time of writing (May 2018) Nike is worth an estimated $29.6 Billion.

How do You Pronounce "Nike"?

Have you been having sleepless nights, scared that you might have been pronouncing Nike wrong your whole life? Do your friends laugh and point at you when you speak the name while chanting "you're wrong, you're wrong!" Firstly, if they do, get new friends! Secondly, if you've been wondering how to say this famous brand name, we're going to tell you how - so no more sleepless nights. It's quite simple, really. Nike is named after the Greek Goddess of Victory, Nike, which is pronounced "Ni-key". However, even though this is common knowledge, people still refuse to accept that this as the correct pronunciation of the popular brand name. However, in 2014, the matter of how to say Nike was finally settled, after two students wrote to the chairman, Philip Knight, to ask for clarification. He returned their letter, circling the "Ni-key" version. Now you know how to pronounce it. You're welcome!